Roger W. Allison - CEO and Founder

Roger Allison has been the best kept secret under the hood of many successful sales and marketing organizations for companies such as GE, Siemens, Misys, Sage, Compaq, and Cardinal. Mr. Allison embeds 3 basic principles when serving his clients: Relentless work ethic; Integrity to endorse only truthful differentiation and messaging; Courage to transform what isn’t working. His no-nonsense approach manifested itself when Mr. Allison was a Top Gun sales professional with complex software organizations in the healthcare technology sector. Later, as Director of Marketing for Motorola’s vertical markets, he learned crucial Six Sigma marketing skills and valuable go-to-market strategies he embraces today.

Mr. Allison established vertical markets for syndicated research firm, Meta Group, now owned by Gartner Group, providing advice to hundreds of firms (e.g., IBM, Lotus, TRW, Sprint, HBOC, Hewlett-Packard, Lawson Software, Microsoft, Compaq, NetScape, EDS, Data General, Texas Instruments, United Healthcare) making mission critical decisions such as acquisitions, branding, market perception, sales strategy, competitive positioning and messaging.  His syndicated research service model delivered monthly topical research, teleconferences, phone support and an annual conference. Armed with this discipline, Mr. Allison decided to update the pre-Internet delivery to the current online marketing model to share essential knowledge helping today’s business professionals align corporate marketing and sales strategies with their buyer’s process.

A compelling reason that led to his founding of Sales Cycle Analytics, Inc.(SCAI) is that classic syndicated research models hold vendor members “hostage” to discover or influence what is being written about them to their user members. For this reason Mr. Allison re-engineered this inequality into a knowledge-based business model to mentor sales and marketing stakeholders sworn to an organization’s core existence: The sales cycle. Roger is author of “The Reality of Perception: Making Solution-centric Selling Work,” and the Attribute Perception Analysis ™ market validation model. He has had the privilege of sharing this knowledge as a key note speaker, consultant, coach and trainer with many sales and marketing organizations while aligning their sales process with the buyer process and many of his clients embed these practices as an essential diagnostic companion when adopting, or planning to adopt, a solution-centric selling process for their sales force. Mr. Allison’s 25 plus years of competitive positioning, business development and analytical experience combined with his unique brand of strategic thinking provides steadfast sales, marketing and corporate guidance for SCAI and its customers.