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	<title>Sales Cycle Analytics</title>
	<link>http://www.salescycleanalytics.com/blog</link>
	<description>Buyer Alignment Disciplines for Sales, Marketing and Product Management</description>
	<lastBuildDate>Tue, 29 Nov 2011 19:47:13 +0000</lastBuildDate>
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	<item>
		<title>How to be in the Winner’s Quadrant</title>
		<description><![CDATA[Many companies have asked me, “How can we get from a lower quadrant into the “winner’s” quadrant?” For those of you unfamiliar with the “Quadrant,” it is essentially an interpretive visual representation of how a research analyst believes vendors are competitively positioned. Ordinarily, the highest possible level of X and Y attributes are used to visualize an entire competitive segment of a market.]]></description>
		<link>http://www.salescycleanalytics.com/blog/2011/11/29/how-to-be-in-the-winner%e2%80%99s-quadrant/</link>
			</item>
	<item>
		<title>Extracting Actionable Data from Win/Loss Analysis</title>
		<description><![CDATA[Welcome to 2011. Is this the year that you will finally create a process to extract meaningful strategic actions from your time-consuming tactical activities? Why not start with Win/Loss Analysis? Win/Loss Analysis, or post-decision interviews, historically have been one-time events conducted by sales personnel after a vendor has finished second in the final decision process [...]]]></description>
		<link>http://www.salescycleanalytics.com/blog/2011/01/06/extracting-actionable-data-from-winloss-analysis-2/</link>
			</item>
	<item>
		<title>Maintaining Customer Satisfaction Integrity and Bias</title>
		<description><![CDATA[Competitive rating environments incite many vendors to coach, coerce or entice select clients to respond with high ratings. These actions create unhealthy and unrealistic metrics setting up false industry expectations of which no real change occurs. In addition, the basic principle of mathematical probabilities provides a statistical edge to new-comers to the market because higher ratings can be achieved with lesser clients responding to satisfaction surveys.]]></description>
		<link>http://www.salescycleanalytics.com/blog/2009/12/31/maintaining-customer-satisfaction-integrity-and-bias/</link>
			</item>
	<item>
		<title>Validating Your Differentiation Using Prospect Perception</title>
		<description><![CDATA[When previously successful sales performance falters, the differentiation articulation has sprung a leak. The only way to re-discover differentiation messaging is to understand prospective buyer perception and to align the findings with real attributes of your company culture, products and services.]]></description>
		<link>http://www.salescycleanalytics.com/blog/2009/12/02/using-prospect-perception-to-validate-your-differentiation/</link>
			</item>
	<item>
		<title>Misrepresentations of Solution-Centric Sales Process Training</title>
		<description><![CDATA[ The Problem: Sales Organizations have forgotten how to articulate their corporate and product differentiation!
Henry Kissinger once said, “The real distinction is between those who adapt their purposes to reality and those who seek to mold reality in the light of their purposes.”  In sales and marketing, no one would dispute that perception is reality. [...]]]></description>
		<link>http://www.salescycleanalytics.com/blog/2009/05/13/misrepresentations-of-solution-centric-sales-process-training/</link>
			</item>
	<item>
		<title>Do You Align Your Sales Process with Your Buyers Evaluation Process?</title>
		<description><![CDATA[The Problem: Your sales process is misaligned with your buyers!
Fewer than 10% of polled organizations claim to have initiatives targeted to align selling and buying processes. I am sure that, if probed, the positive responses would change their responses when adding “…with discipline and regularity.” This statistic is not so much a condemnation of an [...]]]></description>
		<link>http://www.salescycleanalytics.com/blog/2009/05/11/do-you-align-your-sales-process-with-your-buyers-evaluation-process/</link>
			</item>
	<item>
		<title>ROI on Win/Loss Analysis WILL Get Executive Attention!</title>
		<description><![CDATA[The Problem: Executives fail to prioritize or fund market-based validation to adapt sales processes with market changes!  
Fewer than 1 out of 4 organizations conduct win/loss analysis with any discipline or regularity. However, organizations need empirical evidence of their sales performance and product positioning. Unfortunately, management seems to affix a low probability to the [...]]]></description>
		<link>http://www.salescycleanalytics.com/blog/2009/05/11/roi-on-winloss-analysis-will-get-executive-attention/</link>
			</item>
	<item>
		<title>Post-Decision Interviews or Win-Loss Analysis?</title>
		<description><![CDATA[What is the difference between “win-loss analysis” and post-decision interviews? 
  Good question. Win-Loss Analysis is conducted by fewer than 1 out of 5 organizations and is usually discretionary, open-ended, does not use a template to gather findings and is conducted by the sales organization. Post-decision interviews (PDI) are not discretionary and have been [...]]]></description>
		<link>http://www.salescycleanalytics.com/blog/2009/05/09/post-decision-interviews-or-win-loss-analysis/</link>
			</item>
	<item>
		<title>What is Meant by “Buyer Alignment?”</title>
		<description><![CDATA[Excellent question. Solution-centric sales process training focuses more on single opportunity qualification from the seller’s viewpoint than it does on the buyer’s process. What’s missing are the “proof” and “validation stages” that are so critical in setting the differentiation hook in the sales process. I constantly wonder why being able to successfully position (align) differentiated [...]]]></description>
		<link>http://www.salescycleanalytics.com/blog/2009/05/09/what-is-meant-by-%e2%80%9cbuyer-alignment%e2%80%9d/</link>
			</item>
	<item>
		<title>State of Market-Driven Adoption</title>
		<description><![CDATA[Problem: Baseless claims of being a market-driven company are substantiated by the lack of existing buyer alignment disciplines
In a recent State of Market-Driven Adoption Executive Poll conducted by SCAI, 83% of respondents claimed to be a “Market-Driven” company. However, many responses highlight inconsistencies in their claims:

When asked to substantiate what “market-driven” means to them, most [...]]]></description>
		<link>http://www.salescycleanalytics.com/blog/2009/05/05/state-of-market-driven-adoption/</link>
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