Buyer Alignment Training and Workshop:
“How to Use Market-Based Disciplines to Achieve Buyer Alignment”
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The key to sales, marketing and product management success is buyer alignment. More importantly, buyer alignment is the critical foundation of any market-driven philosophy. The primary benefits of an iterative buyer alignment initiative are:
- Sales organizations improve sales performance;
- Product Management validates solution differentiation;
- Marketing verifies a common articulation of its message.
- Albert Einstein said, "The significant problems that we have cannot be resolved by the same level of thinking with which created it." Therefore, do you:
- Claim to be a market-based company, but confused how to articulate or "prove" it?
- Struggle with the real reasons why opportunities are won or lost?
- Need answers to what is, and who internally owns, the “voice” of the buyer?
- Wonder how to effectively execute the discipline of buyer-based research?
- Need a back-end to your sales process to diagnose sales cycle performance?
- If you said "yes" to any one of the above questions, you need buyer alignment training. Sales Cycle Analytics, Inc’s Buyer Alignment Training and Workshop uses innovative market-driven disciplines to enable you to become agents of organizational change. Moreover, hands-on experience from the one-day workshop enables contextual results that map to your existing culture and work-related environments
Specifically, in this workshop, you will learn how to:- Acquire the tools to extract “actionable” buyer-based results from any new or existing win/loss analysis initiatives;
- Escalate sales and marketing performance due to improved sales performance diagnosis and “sales story” articulation;
- Implement market-driven initiatives to gain cross-organizational benefits;
- Achieve and maintain buyer alignment of your processes, differentiation and messaging.
Who Should Attend
- Corporate employees charged with the responsibility with any of the following:
- Market-driven initiatives (including win/loss analysis)
- Sales cycle training or diagnosing salesforce performance
- Articulation of your market messaging
- Internal “voice” of the buyer
- Product differentiation
- Competitive positioning
- Alignment of buyer problems to vendor solutions
- Buyer-based understanding
Routine attendees are from sales, marketing and product management. Furthermore, a higher probability of cross-organizational transformation exists if all three roles attend together. In addition, business development, sales enablement and internal training executives find particular value in the disciplines of buyer alignment.
Schedule (Download Agenda)
8:00 – 8:45 AM Registration
Noon Lunch
8:45 – 4:30 PM Training and Workshop
Meals
The day will begin with a continental breakfast. Lunch will be provided as well as refreshment breaks in the morning and in the afternoon.
Attire
All SCAI events are casual so that attendees are comfortable while learning
Training/Workshop Fee
The registration fee for the one-day workshop/training event is $975 US per person. An early registration fee of $780 will be granted if paid within 15 days of the scheduled event (Use Coupon Code “SCAI” to get the $780 price) Otherwise, only companies sending 3 or more participants will be granted the same $780 early registration fee. Registration fees are due prior to the training event, which includes a set of training materials, food, refreshments and an annual membership to the Buyer Alignment Advisory Service.
Cancellation Policy
If you are unable to attend the event, you may send a substitute at no additional charge. Full refunds are provided if notice of cancellation is received 7 days in advance of the event. If notice is provided between 2 and 7 days before the event, a $100 cancellation fee will be assessed from the full refund. “No shows” or cancellations on the eve of the event are liable for the entire course fee. If SCAI must cancel the event for any reason, its liability is only limited to the registration fee paid.
More Detailed Description of this Workshop/Training Event
The Buyer Alignment Model (PDF)
