- Attribute Perception Analysis™ SCAI’s signature service uses prospect perception to diagnose your sales performance, verify your differentiation and align your marketing and sales messaging with your buyer’s process. Findings and recommendations are presented on a quarterly basis showing progress against fifty attributes. More information
- Buyer Alignment Training and Workshop An APA™alternative for do-it-yourselfers providing hands-on training and tools essential to ensure that your company aligns with its buyers. Participants will master buyer alignment disciplines using a combination of unique market research models, workshop exercises, classroom presentations and role-playing rehearsals. More information
- Buyer Alignment Advisory Service An exclusive membership designed around the needs of busy product, marketing and sales managers who have the responsibility for prospect/buyer alignment. Armed with contemporary SCAI knowledge learned from monthly topical Webinars, discussion forum Q&A, tools, templates, instructional newsletters and contextual coaching teleconferences, members can sponsor validated market-based transformation within their own organizations. More information
- ValueMapper™ Once internal sales and marketing messages are aligned with the buyer process and competitive differentiation and messaging is validated, the final stage is to map your solution’s differentiation to your buyer’s underlying needs. This tool forms a common corporate-wide messaging system enabling sales representatives to extract stakeholder needs mapped to your solution’s differentiation by competitor. More information
Perception Analysis
